FedEx Sting
Been a busy week and a lot of things are moving along.
Tutor, Guy Lawrence, briefed us last week about designing a logo sting for the animation section to the course. A logo sting is usually at the end of a digital commercial, and reveals the logo to the consumer; it should ensure the audience knows what the company is about, even if the advertisement didn’t.
Each class member was given a different company. Little I received the FedEx company.
An inspiring logo. Many people do not see the hidden gem in the identity. If you are one of these people: look between the ‘E’ and the ‘x’ to see an arrow. Now on one sense this is a very nice logo to work with because the ident is so strong, but on the other side I need to make sure I give this justice.
Going to be a fun project. I shall be animating in Flash.
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