FedEx moving on

I liked the idea of the arrow being filled in the logo, and then driving away.

But as previously stated the Ex resembles the tail of a missile. So over the course of the day I developed this idea:

This idea just highlights an outline of the arrow in the first frame to ensure the back doesn’t look like a warhead.

I’m not quite sold on this idea so I kept developing and came with these two suggestions:

I really like these outcomes. I can’t choose between the two.

I have been talking through both ideas with Guy and he prefers the arrow behind as he feels it makes it more abstract. Though I’m more drawn to arrow at the front where it is more legible. I also appreciate Guy’s opinion and agree with his reasoning. I will get some peer feedback to aid in my choice.

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